Mary and I went to the Film Forum last night to see “Our Brand is Crisis.” Rachel Boynton made this documentary during the recent Bolivian presidential campaign when James Carville’s spin doctors for hire won the election for Gonzalo Sánchez de Lozada, known as “Goni.”
Two resonating details emerge from the film. First, voters all over the world are essentially electing brands and not people. This story is not about Bolivia. We are being sold the flash of Coke and missing the fact that our candidates are just sugared club soda. It’s really scary and along with Carville’s patented yokel turn of phrases, puts the film on Sean’s highly recommended list.
Second, Bolivia is a really fucked up place. Main talking head Jeremy Rosner doesn’t help it. If you see the film, tell me if you also get the impression that he uses a Mac.
– The Film Forum
– Our Brand is Crisis
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